Bob Hammack, a 40-year advertising veteran, has created over 20,000 radio, television and print advertisements, and won all the typical accolades – and, as he says, a few that aren't so typical. He is a recipient of the American Advertising Federation (AAF) Lifetime Achievement Award, which is the highest honor afforded an individual in advertising. He has also received the Promax Award, the Gabriel Award, the RAMA (Retail Advertising and Marketing Association) Award, and the MAC Award, and been a three-time winner of the National Addy competition.